Commercial cooperation with Challenge Danmark


Challenge Danmark and Matchday Management have entered into a commercial cooperation towards the organization of Challenge Herning on 10.06.2017.

Challenge Herning is hosted by Challenge Denmark, which is part of the world’s largest international triathlon series. Challenge Herning is open to professional triathletes as well as amateurs and is expected to be approx. 2,000 athletes participating. The European Triathlon Federation (ETU) has chosen to place their official European Championships in the Middle East in connection with the celebration of Challenge Herning.

Challenge Herning thus receives prominent names from the triathlon world-wide, including the local Michelle Vesterby, in the starting order. A crowd of around 40,000 is expected on the day, and Herning City and the surrounding area will thus form the framework for a true folk festival, which will be an entry point for triathlon enthusiasts from all over Europe.

With Challenge Herning, the city once again emphasizes its will and ability to lift international events of this caliber. And with a purchasing-minded audience attending, the city can look forward to increasing its revenue by up to DKK 30 million in the event weeks.

The partnership with Matchday Management will ensure that this commercial potential is solved best for the benefit of both sponsors, businessmen in Herning City and the other stakeholders behind the project.