Matchday Management is preparing a strategy report for the organization behind the Ice Hockey World Cup 2018 in Denmark. The report is based on individual conversations with players in and around the Danish ice hockey team. And the purpose is to ensure their involvement in the promotion of one of the biggest sporting events ever on Danish soil. The vision is to bring “the human behind the helmet” forward with the positive and personal stories that each player has. The report serves as a presentation for the subsequent public relations work involving the various national team profiles.