René Holten Poulsen is a Danish kayaker with an Olympic silver medal and several European and World titles on his resume. He is a highly profiled and respected athlete both nationally and internationally. Right now he is in the preparation stage for the 2020 Olympics in Tokyo, where he strives for the podium.
He works intentionally with his brand and is always on the look out for new ways to create value for his sponsors.
He is active on social media where he tries to bridge sport and art into an expression that is unique to him. Recently he has worked with Red Bull and an acclaimed photographer to create a series of images of him and the kayak that are as much art as advertising.